Creating an audio visual feast for the senses at the Good Food & Wine Show
Since 2001, the annual Good Food & Wine Show has been an integral part of the Australian culinary scene. Each year, foodies around the country save the date as producers, chefs, and media descend on capital cities to exhibit Australia’s biggest food and wine extravaganza.
As the country’s biggest touring consumer exhibition, the Good Food & Wine Show presents huge technical challenges to overcome. Our specialist technical team worked with event organiser Diversified Communications to ensure that every show destination went off without a hitch, remained consistent and delivered maximum impact for each city’s audience.
Providing live feeds to LED walls, sound systems, and technical expertise, we played a crucial role in the success of the 2015 event – attendees’ senses were delighted, event sponsors showcased their message, and exhibitors received an excellent return on their investment.
Break-down: the Good Food & Wine Show
- Up to 120,000 visitors around Australia
- Visitors spend 5–6 hours at the event
- 98% of exhibitors report an increase in brand awareness
- 82% of exhibitors report boosts of product sales – both onsite and post-show
- 98% satisfaction rating from exhibitors
Source: Good Food & Wine Show
How Technology Serves Up the Good Food & Wine Show
Audio Visual for exhibition ‘Feature Areas’
Our primary role was to make the organiser’s vision come to life with seamless audio and visual solutions for all the show’s feature areas. These areas were specific destinations at the exhibition that showcased various products, brands and celebrity chef appearances.
We provided sound systems, wireless head worn microphones, cameras, and big screen vision for these areas. This mix of technology was essential for each feature area’s presenter, as they educated large audiences on topics such as food preparation and appropriate beer and wine selections.
Event highlights: the Good Food feature areas
- Laucke Kitchen – Cooking stage
- Dan’s Discovery Zone – Wine tasting and education
- Dan Murphy’s Beer & Cider Hall – Tasting and education
- Cellar Door – Wine sampling and purchasing
- Good Food Theatre -Celebrity cooking stage
Audio visual for the flagship ‘Good Food Theatre’
The Good Food Theatre is the celebrity cooking stage and the high-profile area of the event, where the dramatics of creative show-business and technical challenges come together. It’s the heart and soul of the tour, with celebrity chefs demonstrating their professional flair, including Miguel Maestre, Gary Mehigan and George Calombaris.
At the Good Food Theatre, we designed and managed a full production that included vision, audio, lighting and stage management Our team achieved this using a range of products including an LED wall, multiple manned and remotely-controlled cameras, distributed sound system and stage lighting.
On-hand technical support
Highly-trained staff are the key to turning equipment into a dynamic stage show. We kept a core crew of technical directors and operators on tour with the show – including vision operator, camera operator, audio operator and stage manager.
This team built up an intimate working knowledge of the show, which ensured consistency and quality at every exhibition location. From the event organiser’s perspective and their goals, to the eccentricities of each celebrity chef’s performance, our team became an integral part to understanding the inner workings of the show and directly contributed to the wider success of the exhibition.
Showcasing the power of exhibitions
The 2015 show was a resounding success. Our technology and team were able to help our client build on the reputation of the brand, develop consumer tastes, pave the way for food trends and raise the profile of celebrity chefs.
The Good Food and Wine Show 2015 is a strong case for the power of exhibitions for brands, event organisers and their clients. Contact Microhire on 1300 667 095 to discover how we can help bring your exhibition to life.