News & Events

New Partnership Begins
New Partnership Begins
5 November, 2014

Microhire is delighted to announce that it has been appointed as the new supply partner for the provision of services of AV/Lighting and Creative across all Peter Rowland Victorian based properties. Microhire was selected as a supplier of choice that can provide superior customer service, creativity, a strong desire and willingness to grow with the Peter Rowland brand, along with a team that is dedicated to account management, and competitive industry pricing.

As a brand Microhire showed its willingness to develop its product to cater for the Peter Rowland clientele and will further develop resources to cater for the wide service offering provided by Peter Rowland Catering. Over the coming months Microhire will invest in infrastructure and resources that will enable several of the venues to offer in house equipment through our installation roll-out program, while expanding its Melbourne base operations to service the extensive range and style of venues presently operated under the Peter Rowland Catering banner.

Frazer Watkins, the General Manager for Victorian Operations mentioned on announcement of this news, “This is an amazing opportunity for Microhire and is a reflection of the companies planned growth over the last 5 years”.

“This gives Microhire an unprecedented access to some of the most iconic venues in Victoria, and will be the perfect showcase for Microhire as a true event-staging company.”

Frazer went on to say “…A truly exciting time for Microhire and its dedicated team to work with a brand that is held in such high esteem in the market place.”

As mentioned, Peter Rowland Catering is the in-house caterer to many iconic Victorian venues such as the Melbourne Museum, The National Gallery of Victoria and the magnificent Rippon-Lea Estate, just to name a few. Their most recent edition is the Hill Winery on Melbournes Bellarine Peninsula that is already becoming the go-to venue in the area.

For More information on Peter Rowland Catering please visit

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