Good Food & Wine Show

Client: Good Food & Wine Shows 2009Diversified Exhibitions Australia

Venues: Melbourne Convention Exhibition Centre, Sydney Convention & Exhibition Centre, Perth
Convention & Exhibition Centre and Brisbane Convention and Exhibition Centre
Audience: 100,000+ Attendee’s Nationally


Design and produce a themed stage set and audiovisual production for the Celebrity Theatre that could be cost effectively delivered nationally in 4 major cities. The brief also included managing several other live feature elements at each location, managing a network of digital signage towers and providing audio visual services for hundreds of exhibitors at each location.


Microhire was appointed the official audiovisual and computer supplier for the Good Food & Wine Show 2009, a consumer based exhibition of food & wine products and services attended by over 100,000 visitors nationally. This included installing production for a temporary 2,500- seat auditorium for the Celebrity Theatre that hosted several of the world’s most high profile chefs including Gordon Ramsay, Curtis Stone and Tobie Puttock. Microhire designed and managed all video content and sponsor commercials for screening in the Celebrity Theatre throughout the daily program of events, as well as dynamic set projection and lighting. Microhire also Designed and managed all of the content for the digital signage towers located at the show entrance and the Info Points throughout the exhibition spaces, including timetable updates, show specials and sponsor commercials.

Designing a stage set and shows in conjunction with Diversified Exhibitions that could be cost effectively freighted to and re-assembled in each site. Planning and executing this event nationally in Melbourne, Sydney, Perth & Brisbane. Simultaneously delivering the Celebrity Theatre, whilst managing numerous other live demonstration areas, seminar theatres and managing the audiovisual requirements of multiple exhibitors. Managing the expectations and personal requirements of the Celebrity Chefs while ensuring the Major Sponsors’ messages and branding were delivered effectively. Ensuring that the attendee’s could clearly see the cooking demonstrations on-stage, hear the instructions and be able to ask questions.

By managing and planning for each area separately, with each having its own Project Manager allocated its own timelines and schedule, establishing an on-site virtual warehouse and scheduling all installations on a 24-hour basis. Microhire was able to deliver all services on time, to a world-class standard and within budget.

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